It has been touted that the drone services industry will top $20 billion by 2022.
One area of expansive growth is that of the real estate aerial photography market. In this article I will discuss some real issues that you need to know and outline some proven ways to get your first clients.
The key lesson here is to bring more to the table than just a drone with a camera and a Mac Book.
First, It is better to market yourself before you can claim to market others. Here you have some tips on how to do it:
Now lets talk pricing:
Pricing is all about the market that you are in and the time it takes to do the property justice.
For example, on a big ranch, I would position it as a property tour, which could be much longer and detailed, so that a remote buyer can get a sense for the property before coming in to see it. These jobs are going to be harder to get (especially without a great portfolio) and they will be few.
In my market outside of Dallas (Rockwall / Heath area) the housing market is a seller’s market and the need for aerials is just not really there. BUT the realtor’s need for showing value in listing with them is very high. So, I develop the relationship with the Realtor and use my 20 years of marketing experience to provide cost effective ideas for helping them market their listings, behind just MLS.
Big focuses in my market are:
As the selling season starts to pick up when things turn greener and school gets close to getting out, I expect that demand is going to increase dramatically and at that time, my prices will skew towards the standard pricing.
Lastly, here are some examples of what I am talking about: