David Warren
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David Warren

DAvid warren

STRATEGIC EXECUTIVE-LEVEL MARKETING PROFESSIONAL
Seasoned results-oriented and performance-driven leader with expertise in both the analytical and creative disciplines of marketing, complemented with an extensive history in digital transformation, strategic planning, product management, demand generation, and brand awareness. Track-record of cross-functional collaboration, business & marketing intelligence, and innovative solutions that drive organizational growth.
Download RÉSUMÉ
972-489-4752  |  david@dpwarren.com

PROFESSIONAL EXPERIENCE

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Director, Global Marketing  & Communications |  ​​May 2022 — Present
​​Leads global marketing team across the Americas, Europe (EMEA), Asia (APAC), and South America (Brazil). Marketing purview includes multiple companies and customer bases including Heilind Electronics, Interstate Connecting Components (ICC), DB Roberts, Trek Connect, and Maverick Cables.

Global marketing teams support over 150 key suppliers and  co-op marketing plans to bring manufacturer lines to market across all media channels.

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Vice President of Marketing  |  ​​July 2021 — April 2022
Director of Marketing  |  ​​September 2020 — July 2021
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​Led go-to-market strategies focusing on customer success. Areas of responsibility included customer experience, digital marketing, brand strategy, and product marketing — including websites, paid media, social media, customer engagement, customer buying journey nurturing, analytics, voice of customer research, sponsorships, marketing operations, and full marketing department budget oversight.
PROJECTS: SRS Website | Roof Hub App | Tradeshow Program | TV Commercials | BSL Website | TopShield Website

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Director of Marketing & eCommerce  |  ​​November 2015 — September 2020
Led the digital transformation, focusing on the diversity and growth of online revenue generation, customer success, demand generation, performance marketing and analytics, while driving product information management. Responsible for the digital buying journey for online experiences, including merchandising, marketing, web & app development, and performance across owned e-commerce channels, as well as 3rd party e-retailers and marketplaces.
PROJECTS: Mobile Ordering App | Website & Wholesale Portal | Amazon Branded Storefronts

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Director of Marketing  |  ​January 2014 — November 2016
​Developed and led aggressive direct response marketing strategy to accelerate demand generation, brand awareness, and new customer acquisition in support of 3-year company growth goals. Responsible for all marketing activities, budgets and P&L ownership. Initiated programs to overhaul brand awareness customer touch points establishing brand management policies and brand strategy for future promotions.
PROJECTS: Television Campaign

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Senior Manager, Digital Marketing & eCommerce  |  ​July 2009 -- January 2014
Transformed the organization’s marketing around online and digital customer engagement through digital marketing & eCommerce innovation building the digital marketing department, as shared resources, in support of four distinct and competitive tile brands and ambitious customer engagement goals. Innovated a global customer engagement program fulfilling consumer needs.
PROJECTS: Mobile Apps | Gallery Visualization Tools | Dealer Inspiration Tools | Website

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Director of Digital Media  |  February 2005 — July 2009
Created and led digital team in consulting and development of digital marketing strategies and programs for clients that drove brand standards, brand awareness and increased brand equity. Guided the digital strategy for over 150 client projects across North America, including the Healthcare, Financial, Distribution, and Technology. ​Directed the design and development of over 100 websites, intranets, and online brand tools integrating brand and positioning strategy that drove distinctive competitive advantages of each organization.
EARLIER CAREER
Convexus Consulting
Digital Marketing Consultant  |  2001 — 2005

Applied Theory
Digital Marketing Project Manager  |  1999 -- 2005

Luminant Worldwide
Web Designer / Front-End Developer  |  1997 -- 1999

Results

To Get Results that No One Else is Getting...

​You Have to Do Things that No One Else is Doing!

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Modernized Marketing Strategy

Implemented marketing automation and customer performance analytics to become a data-driven marketing organization. Decreased time to first purchase by customers by 58%, while increasing purchase frequency by 19%.
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Launched Transformative Digital Revenue Strategy

Grew e-Commerce business from 0% to 14% of total revenue in less than three years by introducing omni-channel integrated marketing programs, driving market share growth.
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Developed “Voice of the Customer” Strategy

Leveraged customer research, into satisfaction and behavioral drivers, and analyzed customer expectations to drive innovation and customer experience. Increased NPS by 24% YOY.

Awards & Recognition

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EZ-FLO International Employee of the Year  |  2019
Won the 2019 Employee of the Year at EZ-FLO International for thought-leadership, heart, and passion towards driving the digital transformation of the business and launch of the online revenue acceleration plan including the marketplace and contractor e-Commerce ecosystem.
  • Producing $14M in online revenue in 2019.
  • Driving a 36% YOY online revenue growth in 2019.
  • Increasing online revenue share to 39% for the Contractor market in 2019.

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Home Depot Online Outstanding Partner of the Year  |  2019 
Awarded by The Home Depot as the 2019 Online Outstanding Partner of the Year, in the Building Materials category.
  • Increased online products to 1,800+ in 2019.
  • Driving online sales on HomeDepot.com by 54% increase YOY in 2019.

Expertise & Core Competencies

Marketing Strategy  Development
Media Strategy
Brand Strategy
Digital Marketing
e-Commerce
Social Media Marketing
Strategic Partnerships
Research, Data, & Analytics
Strategy Design & Execution
​Sales & Marketing Integration

Customer Experience
Web & Mobile Development
Online Advertising
SEO, SEM & Paid Marketing
Lead Generation
Customer Retention
Marketing Automation
Sales Automation
Staff Development & Leadership
P&L Optimization

Education

Master of Business Administration

Management & Marketing Strategy
University of Colorado

Bachelor of Fine Arts

Graphic Design
Louisiana State University

MEET DAVID

Recommendations & Endorsements

David is one of the most intelligent, insightful, and knowledgeable clients I’ve had the pleasure of working with during my time in consulting. He is a unique combination of marketer AND technologist. He is a visionary and very creative, but also has a deep understanding of how to execute on complex digital strategies. He is dedicated, enthusiastic, energetic, and a passionate executive who gets my highest recommendation.

Kevin McConnell  -  Principal @ Projekt202
I had the privilege of working with David Warren as a strategic partner building dual brands for Daltile Corporation. David is a double threat, combining keen insight to brand building with the expertise of integrating interactive media to deliver robust marketing programs to drive the business forward. David is a collaborative servant leader who delivers results and would be an asset to any organization.

Lynda Whittle  -  VP, Marketing & Product development @ Foliot Furniture
David brought a mix of marketing, technology and business-savvy to his role. He approaches marketing challenges with an outside-the-box style of thinking that truly sets him apart from the rest.

Kristin Burel  -  Senior Manager, eCommerce Merchandising
Group 1200 Media
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Interests & Hobbies

Golf with Sons

Golf

David enjoys playing golf with friends, business associates, and ​
​his two sons (Jack 16 & Will 12).
Sailboat Racing

Sailboat Racing

David has raced sailboats since
the age of 8. Today David is a member
​of Rush Creek Yacht Club in Heath, TX.
Snow Skiing

Snow Skiing

Skiing since he was 3, David and
his family take a annual ski trips 
to Colorado.

RÉSUMÉ & BIOGRAPHY

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Downloadable Résumé

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Executive Biography

CONTACT DAVID WARREN

Reach out and let me know that you would like to connect!
Connect!

972-489-4752

david@dpwarren.com
​

www.linkedin.com/in/davidpwarren

Heath, Texas
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