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DAvid warrenGLOBAL MARKETING EXECUTIVE
Expertise in Manufacturing, Product, and Distribution Marketing Seasoned results-oriented and performance-driven leader with expertise in both the analytical and creative disciplines of marketing, complemented with an extensive history in digital transformation, strategic planning, product management, demand generation, and brand awareness. Track-record of cross-functional collaboration, business & marketing intelligence, and innovative solutions that drive organizational growth.
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PROFESSIONAL EXPERIENCE
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Director, Global Marketing & Communications | May 2022 — Present
Leads global marketing teams across the Americas, Europe, Asia, Latin America, and South America. Marketing purview includes multiple companies / business units and customer bases including Heilind Electronics, Interstate Connecting Components (ICC), DB Roberts, Trek Connect, and Maverick Cables. Global marketing teams support over 150 key suppliers and co-op marketing plans to bring manufacturer lines to market across all media channels. Led the creation of a 2-year plan that innovates and modernizes marketing strategy and operations including the development of integrated global marketing strategy based upon industry verticals, customer buying journeys, segmentation and personas, customer engagement, demand and lead generation, brand evolution, content marketing, marketing automation, global digital asset sharing, and co-op marketing planning and execution. Plan execution has positioned business units as the top-performing companies in each of their distribution industries as recognized by supplier partners, customers, and sales teams. |
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Director of Marketing | July 2021 — April 2022
Director of Digital Marketing | September 2020 — July 2021 Led go-to-market strategies focusing on customer success. Areas of responsibility included customer experience, digital marketing, brand strategy, and product marketing — including websites, paid media, social media, customer engagement, customer buying journey nurturing, analytics, voice of customer research, sponsorships, marketing operations, and full marketing department budget oversight. PROJECTS: SRS Website | Roof Hub App | Tradeshow Program | TV Commercials | BSL Website | TopShield Website |
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Director of Marketing & eCommerce | November 2015 — September 2020
Led the digital transformation, focusing on the diversity and growth of online revenue generation, customer success, demand generation, performance marketing and analytics, while driving product information management. Responsible for the digital buying journey for online experiences, including merchandising, marketing, web & app development, and performance across owned e-commerce channels, as well as 3rd party e-retailers and marketplaces. PROJECTS: Mobile Ordering App | Website & Wholesale Portal | Amazon Branded Storefronts |
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Director of Marketing | January 2014 — November 2016
Developed and led aggressive direct response marketing strategy to accelerate demand generation, brand awareness, and new customer acquisition in support of 3-year company growth goals. Responsible for all marketing activities, budgets and P&L ownership. Initiated programs to overhaul brand awareness customer touch points establishing brand management policies and brand strategy for future promotions. PROJECTS: Television Campaign |
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Senior Manager, Digital Marketing & eCommerce | July 2009 -- January 2014
Transformed the organization’s marketing around online and digital customer engagement through digital marketing & eCommerce innovation building the digital marketing department, as shared resources, in support of four distinct and competitive tile brands and ambitious customer engagement goals. Innovated a global customer engagement program fulfilling consumer needs. PROJECTS: Mobile Apps | Gallery Visualization Tools | Dealer Inspiration Tools | Website |
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Director of Digital Media | February 2005 — July 2009
Created and led digital team in consulting and development of digital marketing strategies and programs for clients that drove brand standards, brand awareness and increased brand equity. Guided the digital strategy for over 150 client projects across North America, including the Healthcare, Financial, Distribution, and Technology. Directed the design and development of over 100 websites, intranets, and online brand tools integrating brand and positioning strategy that drove distinctive competitive advantages of each organization. |
EARLIER CAREER
Convexus Consulting
Digital Marketing Consultant | 2001 — 2005
Applied Theory
Digital Marketing Project Manager | 1999 -- 2005
Luminant Worldwide
Web Designer / Front-End Developer | 1997 -- 1999
Convexus Consulting
Digital Marketing Consultant | 2001 — 2005
Applied Theory
Digital Marketing Project Manager | 1999 -- 2005
Luminant Worldwide
Web Designer / Front-End Developer | 1997 -- 1999
Results
To Get Results that No One Else is Getting...
You Have to Do Things that No One Else is Doing!
Modernized Marketing StrategyImplemented marketing automation and customer performance analytics to become a data-driven marketing organization. Decreased time to first purchase by customers by 58%, while increasing purchase frequency by 19%.
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Launched Transformative Digital Revenue StrategyGrew e-Commerce business from 0% to 14% of total revenue in less than three years by introducing omni-channel integrated marketing programs, driving market share growth.
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Developed “Voice of the Customer” StrategyLeveraged customer research, into satisfaction and behavioral drivers, and analyzed customer expectations to drive innovation and customer experience. Increased NPS by 24% YOY.
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Awards & Recognition
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EZ-FLO International Employee of the Year | 2019
Won the 2019 Employee of the Year at EZ-FLO International for thought-leadership, heart, and passion towards driving the digital transformation of the business and launch of the online revenue acceleration plan including the marketplace and contractor e-Commerce ecosystem.
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Home Depot Online Outstanding Partner of the Year | 2019
Awarded by The Home Depot as the 2019 Online Outstanding Partner of the Year, in the Building Materials category.
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Expertise & Core Competencies
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Marketing Strategy Development
Media Strategy Brand Strategy Digital Marketing e-Commerce Social Media Marketing Strategic Partnerships Research, Data, & Analytics Strategy Design & Execution Sales & Marketing Integration |
Customer Experience
Web & Mobile Development Online Advertising SEO, SEM & Paid Marketing Lead Generation Customer Retention Marketing Automation Sales Automation Staff Development & Leadership P&L Optimization |
Education
Master of Business Administration
Management & Marketing Strategy
University of Colorado
University of Colorado
Bachelor of Fine Arts
Graphic Design
Louisiana State University
Louisiana State University
MEET DAVID
Recommendations & Endorsements
David is one of the most intelligent, insightful, and knowledgeable clients I’ve had the pleasure of working with during my time in consulting. He is a unique combination of marketer AND technologist. He is a visionary and very creative, but also has a deep understanding of how to execute on complex digital strategies. He is dedicated, enthusiastic, energetic, and a passionate executive who gets my highest recommendation. I had the privilege of working with David Warren as a strategic partner building dual brands for Daltile Corporation. David is a double threat, combining keen insight to brand building with the expertise of integrating interactive media to deliver robust marketing programs to drive the business forward. David is a collaborative servant leader who delivers results and would be an asset to any organization. David brought a mix of marketing, technology and business-savvy to his role. He approaches marketing challenges with an outside-the-box style of thinking that truly sets him apart from the rest. |
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Interests & Hobbies
GolfDavid enjoys playing golf with friends, business associates, and
his two sons (Jack 18 & Will 14). |
Sailboat RacingDavid has raced sailboats since
the age of 8. Today David is a member of Rush Creek Yacht Club in Heath, TX. |
Snow SkiingSkiing since he was 3, David and
his family take a annual ski trips to Colorado. |
RÉSUMÉ
Downloadable Résumé
CONTACT DAVID WARREN
Reach out and let me know that you would like to connect!
972-489-4752
[email protected]
www.linkedin.com/in/davidpwarren
Heath, Texas