KEY PROJECTS & PROGRAMS

Strategic customer focused marketing projects and programs that David Warren has put into practice over his career.
SRS Website | New Website & Brand Launch
​​SRS Distribution launched the industry's most innovative and customer engaging website. With the customer at the center of the project, the information design, user experience, creative, and copywriting was integrated into the overall branding and re-launch strategy of SRS Distribution.
SRS Roof Hub Mobile App | Contractor Material Ordering & Management Platform
The Roof Hub material management platform available in a Mobile App. Roof Hub makes it easy to order materials for a job, track deliveries in real-time, claim supplier rebates, review invoices, and interactive storm maps.
SRS Tradeshow Program Innovation | New Booths, Design, Engagement Strategy
Leveraging the updated SRS brand and brand positioning the tradeshow program was rebuilt to maximize investments and drive higher customer engagement and investment returns.

Program restart included: new event staffing, redesigned trade booths, in-booth technology advancements, and localized staff training on customer engagement. In addition, a Latino Lounge/Booth was added to increase engagement with the Latino contractor community.
SRS National Television Commercials
SRS Distribution launches national television commercials aligned with the Las Vegas bowl featuring employees and highlighting new brand position: SRS Delivers.

​First national exposure to the SRS brand in the building materials market.
Builders Supply Logistics | Brand Launch & New Website
​Lead the project team to publicly launch the Builders Supply Logistics (BSL) brand through the new website presence. BSL is an upstart trucking company built specifically for the large outdoor building materials industry.
TopShield Products | New Website & Online Product Catalog
Led the development of TopShield Roofing Products' website, an eCommerce-like product experience. Leveraging the known catalog user experience, the TopShield site was built with product search-ability in mind.
Mobile Ordering App | Contractor Focused Mobile Ordering & Management App
Helping contractors become more efficient on the job by providing productivity tools on their phone. Mobile App with API to e-commerce platform to retrieve real-time product information and availability.

Mobile features include truck inventory, job used product lists, quick order form, recurring order templates, and availability.
EZ-FLO International | Website & B2B Ordering Portal
Development of a corporate / wholesale distribution website featuring an ordering portal with API to SAP  allowing wholesale customers to automate supply chain fulfillment.
EZ-FLO & Eastman Amazon Marketplace | Branded Storefronts
As part of the transformative digital revenue acceleration plan, storefronts were established for both the EZ-FLO and the EASTMAN brands on Amazon.com. Over 1700 products were offered across both brands.
Baker Brothers Plumbing & Air | Demand Generation Campaign
Baker Brothers' targeted television commercial program was a key part of the integrated multi-touchpoint direct response campaign strategy  generating over 4,000 services calls per month into the call center generating a 37% increase in revenue over the first 12 months.
Daltile Mobile App | Customer Inspiration
​​Field sales tool utilized by dealers, distributors, designers and Daltile staff to illustrate and inspire customers with ideas. The first digital deliverable reinforcing the consumer engagement strategy and triggering the consumer buying journey by illustrating designs that are possible with Daltile products.
Daltile Design Gallery | Touchscreen Design & Inspiration Tools
Cornerstone feature of the Daltile Design Center & Gallery evolution which provided design and visualization tools for interior designers, consumers and contractors.

Platform features included digital product gallery, room scene inspiration gallery, backsplash designer, and a floor visualization tool. In additional, accounts can be created in the gallery and designs can be accessed later through a web browser.
Daltile Dealer Channel Kiosk | Interactive Consumer Design Tools
Key in-store dealer tool to illustrate and inspire consumers with ideas as to how the Daltile products could be used in their home renovation project.

Utilized to nurture the consumer buying journey by floor covering dealers and provide a key competitive advantage over other tile competitors. Platform features include an inspiration gallery, tile visualizer, and digital product catalog.
Daltile Website | New Website & Consumer Engagement Launch
Innovative website design and development as a core component of Daltile's consumer engagement strategy featuring robust inspiration and visualization tools, product gallery, and integrated lead generation system driving homeowners to channel partners (dealers).

Coinciding with a customer segmentation and personification analysis, where customer engagement was refined online through personalization and content targeting
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